Return to Resource Center

Sales Enablement Evolved: Why the Next Era of Revenue Growth Depends on a Rep-Centric Strategy

The era of rep-centric sales enablement has arrived. Are you prepared?

Learning and content capabilities are merging. Technologies like conversation intelligence and AI-powered coaching can provide deeper insights and better, more scalable sales support than ever before. But in order to be truly effective, today’s enablement tools and strategies must be focused on answering a single question: how can reps be more effective at selling in a virtual world?

This requires a mindset shift that aligns everyone on the revenue team—from marketing to sales to customer success—around seller needs. Sales content can no longer simply be distributed and abandoned, it needs to be activated to ensure reps know how to use it. And learning can’t just be forced onto teams from the top down…it must be shared and consumed by sellers.

Stream this webinar on-demand to hear from Allego’s marketing leaders, CMO Wayne St. Amand and Sr. Marketing Director Jonathan Carlson, as they guide you through the new sales enablement landscape.

You’ll learn:

  • What an evolved sales enablement approach looks like, and how to implement it on your team
  • Why sales and marketing alignment is critical for virtual selling success
  • How artificial intelligence optimizes curation, virtual coaching, and skill development
  • How to mature from content management to content activation
  • Why enabling a culture of rep-to-rep knowledge sharing is one of the best ways to drive business outcomes

…and much more.

Watch on-demand today!

 

Jonathan Carlson, Senior Director of Marketing, Allego
Jonathan is a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.

 

Wayne St. Amand, Chief Marketing Officer, Allego
Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

Watch On-Demand