About Allego
"Success at work is fundamental to human happiness.” -- Yuchun Lee, CEO and Co-Founder, Allego
Our Mission
We believe success at work is fundamental to happiness. Our mission at Allego is to revolutionize how revenue teams achieve this success through Modern Revenue Enablement. By fostering stronger relationships and delivering better buying experiences, we drive unparalleled growth and performance.
At Allego, we empower teams with cutting-edge tools to manage sales content, drive engaging buying experiences, and facilitate continuous learning. By bridging the gap between marketing, sales, and enablement, Allego helps go-to-market teams win more often and get to ‘yes’ faster.
The Allego Story: How Collaboration and Technology Disrupted a Market
Allego’s mission is to ensure that people have the skills and knowledge they need to succeed at work.
Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform training and how people learn at work. Together, they invented a new approach that uses mobile technology and interactive video to deliver learning, communication and collaboration at the moment of need. In the process, they redefined sales enablement and disrupted an entire market.
The two innovators had known each other for fifteen years when an “aha moment” at a training session led to their collaboration. Yuchun is a software executive who, prior to Allego, co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and $500 million sale to IBM.
Mark is an accomplished author, speaker, trainer and former financial advisor. Before Allego, he helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc., a leading sales and presentation training firm.
The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Part of the training required salespeople to practice their delivery and Mark thought there was a way to leverage this new mobile device.
“We were flying everyone in for training. I thought, why don’t we have everyone record their presentation on their new iPad instead, upload it and share it with their managers for certification?” recalled Mark. “I didn’t know the obstacles. They had just been given a 16GB iPad and I told them to record a 30-minute presentation. I didn’t know it would burn up all the space on their device and that it would be very difficult to upload and share it.”
Mark envisioned an app that would solve these storage and speed constraints. He shared his idea at a brainstorming session with fellow entrepreneurs. After the session, long-time friend Yuchun approached Mark and, in his understated way, said, “I think you might be onto something. It’s worth exploring.”
Yuchun was intrigued by the idea of using mobile technology and video to transform sales. He thought that instead of creating an app, Mark should think about being in the software business.
“I told Yuchun, ‘I don’t know anything about the software business’,” recalled Mark. “Yuchun said, ‘I do.’ That was the start of Allego.”
Today, hundreds of thousands of professionals in financial services, life sciences, high tech, and other industries use Allego’s sales enablement platform to learn, collaborate, and communicate.
Allego’s Operating Principles
Allego’s Operating Principles are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and each other.
Be a participant and not an obstacle to finding truth
Build strong listening skills. Build emotional fortitude to “stomach” Truth and Truth-finding process. Be aware of your own biases. Always have integrity and intellectual honesty.
Participate constructively in problem solving
Don’t worry about looking good; interact with substance. Speak when you have value to add, not just to air low-confidence opinions. Exercise your right to question and flag potential misalignment. Over communicate; always document complex decisions.
Learn to accept and love your own mistakes
Mistakes are opportunities to learn and grow. Accept and give feedback. Hold each other and yourself accountable. Build skills to “own” your mistakes: honesty, humbleness, fortitude, resiliency.
We are a team that is customer focused
Pay attention to competitors but be obsessed with our customers. Listen to customers but build solutions for their “future state”. Serving our customers well requires our company to be healthy.
You are expected to have execution excellence
The team has clear and prioritized goals. Each team member fully follows through. Team members perform at a high level and hold each other accountable. The team recognizes mistakes, adjusts course, and improves quickly.
You are expected to improve and grow
Learn your strengths and weaknesses and play to your strength. Help other team members see their strength and weaknesses because you care. To be part of an “A” team, you need to be an “A” player. Go direct when discussing people.
Being 'best' means going that extra mile
In enterprise software, it’s better to be the best than be the first. Have zero shame in copying the best ideas out there. There are no traffic jams on the extra miles.
See Allego's Sales Enablement Platform in Action
Find out how you can deliver training at the moment of need, increase engagement and foster collaboration across your team. Request your demo today.
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