Digital Sales Rooms

“Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers. This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe.”

“In 2001 the first iPod launched, and it revolutionized the way listeners interacted with music. Yet at first glance it was not obvious that this little black box would change the music industry forever. In 2010, the first iPad was unveiled. Laptop users (and manufacturers) had a hard time understanding why an iPad would be all that different—until they tried the iPad and realized that they would never go back. Digital Sales Rooms (DSRs) are a lot like this.”

“Digital Sales Revolution (DSR)” explores how digital innovation transforms traditional sales methods, making transactions simpler and more efficient. In a digital sales room buyers can efficiently explore new ideas, proven solutions, customer testimonials, technical and pricing details in real time and receive answers to their questions while sellers can present the full range of capabilities of their company in a compelling and orchestrated way. This book is a must-read for anyone involved in sales or interested in the digital transformation of business practices.”