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Proving the ROI of Sales Enablement: Essential Strategies for High-Performing Sales Teams

Join us for an insightful webinar co-hosted by Allego and the Revenue Enablement Society, where industry leaders will explore the critical role of sales enablement in driving performance and demonstrating tangible ROI. 

Our expert guest hosts, Ben Purton, Senior Director of International Enablement and Global Onboarding at RingCentral, and Kunal Pandya, VP of Global Revenue Enablement at Corsearch, will share their unique knowledge and over a decade of first-hand experience in optimizing sales teams through effective enablement strategies. 

Stuart Taylor, VP Sales EMEA at Allego, will lead the discussion, highlighting the importance of aligning sales enablement initiatives with business objectives.

In this on-demand session, you’ll learn how to transform sales enablement from a perceived cost center into a revenue-driving powerhouse. The discussion will cover proven methods for measuring the impact of enablement programs and showing their contribution to overall sales success.

Key Takeaways

  1. How to effectively demonstrate the ROI of your sales enablement initiatives.
  2. Strategies to align sales enablement with business objectives to drive higher sales performance.
  3. Practical tips for overcoming common challenges in proving the value of enablement programs.

This session is a must-watch for sales leaders and enablement professionals looking to elevate their teams’ performance and justify their enablement investments.

Watch On-demand

 

Speakers:

 

Ben Purton, Sr. Director of International Enablement & Onboarding at Ring Central

As Senior Director of International Enablement at RingCentral, Ben leads a top-tier team that drives global sales success. With over 10 years of experience in sales enablement, training, and consulting, Ben excels in building revenue-generating enablement functions and optimizing sales performance through data-driven strategies. A proponent of servant leadership, Ben enhances ramp times, retention rates, and channel enablement programs.

Passionate about helping others and continuous learning, Ben leverages a background in economics, politics, and history to inform strategic decisions. Outside of work, Ben is an avid chess player and captains an amateur chess team in the UK, applying game theory and strategic thinking to both work and hobbies.

 

 

Stu Taylor, VP of Sales, EMEA at Allego

Stuart Taylor is an experienced sales professional, coach, and author, with a diverse background in sales and business development. Beginning his career at Barclays Bank as a Sales Executive, Stuart provided financial support to affluent clients. He later held roles at Sunderland AFC and Technically Compatible, where he specialized in client management and IT recruitment.

In 2012, Stuart became an Account Director at The Test Factory, focusing on digital assessment solutions. He later joined Refract – an Allego company, serving as Sales Director and Head of Sales Development, helping sales leaders enhance their coaching culture. Stuart is particularly passionate about sales coaching, having worked as a Sales Coach at TrainYo and a Course Creator at Sales Impact Academy. He is also co-author of the Amazon best-seller, “Problem Prospecting?!”.

 

 

Kunal Pandya, VP of Global Revenue Enablement at Corsearch

Kunal Pandya serves as the Vice President of Global Revenue Enablement at Corsearch and is the Founding CEO of Sales Velocity Labs. With over two decades of experience in the technology and high-growth SaaS sectors, Kunal has consistently redefined the role of sales enablement within organizations.

Throughout his career, Kunal has developed and implemented revenue-driving enablement strategies for some of the world’s fastest-growing tech companies. His contributions have earned him recognition as one of the top twenty enablers globally.

Through Sales Velocity Labs, Kunal aims to enhance global sales enablement effectiveness, driving revenue growth by at least 15%. His commitment to transforming enablement functions continues to make a significant impact in the industry.

Watch On-demand