Product Marketer’s Guide to Sales Enablement

Sales teams are under intense pressure to generate revenue and hit their numbers. Meanwhile, today’s economic uncertainties, buyer hesitancy, and increased competition make it harder to win deals.

Sellers need help. Product marketers can be their champion. And sales enablement can help both teams win.

With a strong sales enablement program, product marketers like you can more easily and effectively create and monitor go-to-market programs, develop product strategies, research competitors, train sales on how to sell products, and much more.

Download this eBook to learn how a holistic sales enablement program can help you streamline your activities, accomplish more with what you have, and better equip your sales team to close more deals.

Specifically, you will learn:

• Key elements of an effective  sales enablement program
• Why sales enablement matters for product marketers
• The top 5 product marketer priorities–and how to accomplish them
• How Allego helps product marketers achieve their goals

Download The Product Marketer’s Guide to Sales Enablement to learn how forward-thinking product marketers use sales enablement to accelerate the sales cycle, drive higher win rates and contract values, and boost profitability.