Empower your sales team with Allego’s sales content management platform, designed to streamline content access and drive measurable results. Reps gain instant access to contextual, personalized sales materials tailored for the modern buyer’s needs, ensuring every interaction is impactful and relevant. With features like AI-driven content recommendations, seamless CRM integration, and real-time content updates, Allego makes it easy for sales teams to adopt and leverage the platform in their daily workflows.

Experience the power of a sales content management platform that aligns marketing and sales, optimizes content utilization, and elevates the buyer experience—all in one solution.

Organize and Manage Content

Win sellers with relevant sales content made accessible in the moments they need it most.

Activate Content and Messaging

Give context, guidance, and peer examples so sellers use your marketing content more effectively.

Guide Seller Content Personalization

Empower reps to easily customize collateral and video content.

Deliver Modern Buying Experiences

Maintain the human-to-human connection and make your buyer experiences more personalized.

Prove Content Impact

Increase content engagement and effectiveness by understanding how content drives revenue.

Streamline Your Sales Content Management

Centralize & Distribute Sales Content Easily. Centralize your content and ensure reps find what they need every time using predictive search, filterable content collections and AI-powered deal content recommendations in CRM.

Capture Agile Sales Content. Empower Marketers, SMEs, sellers to create content with the click of a button – record your screen, slides, or video.

Simplify Sales Content Administration. Set automated expiration dates, flag content for review, control versions, and define flexible access permissions.

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Activate Your Sales Content & Messaging

Activate Sales Content with Context. Share best practices, peer examples and email copy snippets to ensure sellers know how to use content effectively.

Share Sales Content Successes. Share learnings from the field to drive higher content adoption and engagement.

Collect Messaging Intelligence. Analyze and share messaging insights to improve how sellers deliver content.

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Simplify Sales Content Management & Personalization

Easily Customize Sales Collateral. Give reps a guided experience to customize content using modular source materials and automated updates.

Edit In PowerPoint, Excel and Word. Empower reps to edit content without needing to download out of the platform.

Quickly Combine Videos. Enable teams to combine videos to build personalized content assets for team greetings, personalized product videos, and custom solution overviews.

Personalize Your Video Messages. Empower reps to record personalized videos and add calling cards, calendar links, product images, poll questions, and embedded slides.

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Deliver Modern Sales Content Experiences

Share Personalized Documents and Videos. Personalize documents dynamically or by hand using in-app slide sorting and editing in PowerPoint, and cut through the noise using video messages for prospects with in-video interactivity.

Deploy Digital Sales Rooms. Delight buyers with digital sales rooms featuring curated content collections and a secure environment to communicate and sell virtually.

Track Sales Content Engagement. Know when and where prospects access content to help sellers follow-up based on buyer activity.

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Prove Sales Content Management Impact

Understand Content Effectiveness. Validate the effectiveness of content, topics, and messages to understand revenue impact with an easy-access dashboard.

Map Content to Wins. Understand how content increases win rates and revenue with dashboards tied to CRM data.

Optimize Content Creation. Replicate the use of successful content to scale the impact of your best performing assets.

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2024 Forrester Wave™: Revenue Enablement Platforms

Download the Forrester report to learn why Allego is a leader.

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The feedback was incredible. The younger advisors really appreciated learning not only what to say, but how to say it from seasoned advisors. Allego is really powerful in getting those quick one- to two-minute responses, and it’s so much more personable.

Todd Eschtenkamp Marketing Senior Associate / CAPTRUST

Allego helped us better understand whether our sellers are ﬁnding the content, whether they ﬁnd that content useful, and whether they’re using the content.

Gerry Hurley Senior Director of Enablement / Tripadvisor

Frequently Asked Questions About Sales Content Management

What is sales content management?

Simply put, effective sales content management is the creation, organization, distribution, and management of customer-facing sales assets and internal sales training content. Creating a logical sales content management structure makes it easier to maintain, update, and retire pieces of content as markets, messaging, and products change. Learn More About Sales Content Management

What is a sales content management platform, and why is it essential for modern sales teams?

A sales content management platform is a centralized solution that organizes, stores, and tracks all sales-related content, such as presentations, case studies, and product information. This ensures that sales teams can quickly access the right materials at the right time, improving buyer engagement and closing deals faster. Platforms like Allego also integrate AI to provide personalized content recommendations, making it easier to tailor messaging to different buyers.

How does a sales content management platform improve collaboration between sales and marketing teams?

Sales content management platforms bridge the gap between sales and marketing by centralizing content creation, distribution, and performance tracking. Tools like Allego allow marketing teams to update and optimize materials in real-time, while sales reps can provide feedback on what resonates with buyers. This alignment ensures consistent messaging and maximizes the effectiveness of sales content.

What features should I look for in a sales content management platform?

When selecting a platform, prioritize features like robust search functionality, AI-driven content recommendations, analytics on content usage, and seamless integration with tools like CRM systems. Allego’s platform stands out with its ability to recommend contextual content based on the buyer’s stage, track engagement metrics, and enable personalization through modular assets like videos and interactive presentations.

Can a sales content management platform help reduce wasted time and improve efficiency?

Yes, a sales content management platform eliminates time wasted searching for outdated or irrelevant materials. Allego’s platform ensures that all content is up-to-date and easily accessible, saving sales reps hours every week. By using AI to surface the most relevant content, teams can focus more on selling and less on administrative tasks.

How does Allego’s sales content management platform differ from traditional content repositories?

Traditional repositories often lack organization, real-time updates, and usage analytics, leading to low adoption rates among sales teams. Allego’s sales content management platform is purpose-built for modern sales teams, offering features like AI-driven content recommendations, integration with daily workflows, and insights into which materials drive deals forward. This transforms content from static storage to a dynamic tool for revenue generation.

Allego Content Management Overview

Download a quick overview of how Allego can help deliver content sellers need to delight buyers with experiences they love.

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See Allego in Action

Find out how you can drive greater content adoption and effectiveness at the moment of need while increasing buyer engagement and impact.

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