Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success.

In episode 38, commercial leader Terry Coutsolioutsos shares how digital transformation helped solve the biggest challenges facing Siemens’ customers, created better experiences for sellers, and fostered a more diverse and inclusive culture.

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I’m still striving to create better experiences for our sellers. We’re trying to create more tech and less stack in our environment for our sellers. We’re trying to make it easy for them to adopt new technologies, new functionalities, and new data flows so that they can be smarter. — Terry Coutsolioutsos

Terry Coutsolioutsos leads the marketing, sales operations, and communications function at Siemens Healthineers North America, a $5 billion North American enterprise. He has 25 years of medical device experience across multiple market segments.

At Siemens, Coutsolioutsos launched a centralized service organization of 125 employees that supports 1,500 business development professionals.

Previously at Abbott Vascular, Coutsolioutsos held a long and successful career in sales, marketing, and corporate account positions of increasing responsibility.

Listen as Terry discusses the digital transformation in healthcare and sales, skills that sales reps need today, and how sales teams can use technology to succeed.

Episode 38: Bringing Value to Buyers and Sellers | Terry Coutsolioutsos

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From This Episode

Host Mark Magnacca: “What is the most important thing sales leaders need to start doing to help sellers adapt to a hybrid virtual world?”

Terry Coutsolioutsos: “They need to equip their sellers to handle any environment.

“I just had this really interesting conversation with my head of sales education, and we talked about creating virtual selling skills versus selling skills. And we decided that it’s just selling skills. And it needs to encompass virtual, it needs to encompass live, it needs to encompass mobile, whatever it might be.

“It’s really a challenging time in terms of picking up these skills, but you’ve got to do it all. And so we need to equip ourselves to handle any environment at any time.”

About The Adapter’s Advantage

Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last twenty years.

The conversations dive into the ups and downs of their journey. Our guests focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.

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