6 Buyer Engagement Strategies for B2B Sales Teams

Today’s B2B buyers expect personalization and they want a self-directed experience—online and on their own time.

In fact, 84% of consumers say being treated like a person—not a number or a sales target—is critical to winning them over.

But only 13% of businesses personalize the sales experience. Organizations must equip sellers now to meet buyers’ digital-first preferences or risk unmet quotas, unfilled pipelines, and lagging revenue.

The stakes are high. Sellers who create personal, relevant buyer experiences will be more successful.

Download 6 Buyer Engagement Strategies for B2B Sales Teams to learn how to engage the digital-first buyer.

You’ll learn:

• What today’s B2B buyers do and do not want from vendors
• How sellers can create relevant, personalized experiences
• 3 benefits of digital sales rooms to engage prospects
• 6 ways to build trust, improve conversations, and win buyers

Don’t let the competition outsell you. Find out how you can use digital sales rooms to reach and engage B2B buyers with personalization.