Today’s sellers face a buying landscape that is nothing like what they have experienced before. Coming out of a global pandemic, the economy took another tumble, inflation hit, recession fears rose, and companies cut budgets and staff.
As economic uncertainty lingers, there are likely to be even more shifts in the sales process. In markets like this, sellers need to stay one step ahead, and content provides a way for them to do that. Relevant content—delivered at the right time to the right buyer—is a seller’s best weapon for keeping prospects informed and motivated as they move through the sales funnel.