Sales Content: The Foundation of Effective Training

In sales enablement, the effectiveness of training hinges on the quality and strategic alignment of the content behind it. This session will explore how high-impact sales content—when measured, validated, and optimized—can become the engine that drives both training success and sales performance.

Join Brendan Ryan, Enablement Director at Entravision, to discover actionable strategies for harnessing content engagement data to better connect marketing and sales, ensuring reps are empowered with the right resources at the right time. We’ll share real-world examples of how tracking content usage can inform smarter content strategies, streamline training, and establish a single “source of truth” for your go-to-market teams.

Walk away with practical insights to build an agile enablement strategy that is fully integrated with both sales goals and marketing efforts.

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