You need a strong sales pitch. Winging it is not an option. Whether you’re meeting with prospects on the phone, via videoconference, or in person, you have only minutes to capture their attention and convey your company’s value proposition. Having sales pitch examples to guide you can help. But first, let’s start by explaining what a sales pitch is.

What Is a Sales Pitch?

A sales pitch is a persuasive presentation where a salesperson actively highlights a product’s or service’s benefits, features, and value to potential customers. The goal is to persuade them to make a purchase or take the next step in the sales process.

HubSpot defines a sales pitch similarly, calling it  “a condensed sales presentation in which a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes.”

Sales pitches are often referred to as “elevator pitches” because they can be delivered in the length of a single elevator ride.

You start by creating a script or template. Then personalize, practice, revise, and deliver it.

To help you, break down the components of a great sales pitch, explain five steps for creating the perfect elevator pitch, and share nine sales pitch examples you can customize to use in your own sales conversations.

Components of a Great Sales Pitch

A great sales pitch should have the following components and characteristics:

1. Clear Value Proposition: Clearly articulate the unique benefits and value of your product or service.
2. Understanding the Audience: Tailor your pitch to address the specific needs, pain points, and interests of the target audience.
3. Engaging Opening: Start with a compelling hook that grabs the listener’s attention immediately.
4. Storytelling: Use relatable stories or examples to illustrate key points and make the pitch memorable.
5. Conciseness: Keep the pitch focused and succinct, avoiding unnecessary details.
6. Confidence and Enthusiasm: Deliver with confidence and genuine enthusiasm to build credibility and trust.
7. Evidence and Proof: Include testimonials, case studies, or data to back up claims and demonstrate effectiveness.
8. Call to Action: End with a clear and compelling call to action, guiding the prospect on the next steps.
9. Questions and Interaction: Encourage questions and interaction to engage the prospect and address any concerns.

How to Create the Perfect Sales Pitch

The #1 thing to remember as you create your sales pitch is you must personalize it. Focus on the buyer. Use this framework as you develop yours.

Step 1: Research Your Prospective Buyers

Research the people you will be talking with and the companies where they work. Try to uncover their role, responsibilities, education, languages spoken, interests, and accomplishments.

For companies, gather information about their products and services and size. Also try to find company earnings reports, recent press releases, and analyst articles for interesting details.

Great research will help you add value to your pitch and increase the likelihood that the prospect will continue the buying process.

Step 2: Frame Your Pitch Around the Buyer’s Problems

Focus on how your product solves problems the buyer is likely to have. Try to home in on what they complain about at the dinner table at night. That’s the language to use and the area to target. Focus on their problems and tease a solution in your pitch. This connects with your buyer’s emotions and motivates them to solve the problem. Buyers respond positively when you make them emotional about a problem and tease them that there might be a better way.

Step 3: Match the Sales Pitch to the Platform

Are you engaging buyers via email, phone, web conference, in person, or even social media? You need to match the length and tone of your pitch to the platform you’re using. Written communications should be short and vivid. Face-to-face and in-person pitches can be longer, more detailed, and incorporate visuals to get your point across.

Step 4: Personalize Your Template or Script

After you do your research, use that data to customize your pitch. Tailor it so the value and benefits you describe match the buyer’s needs. (Financial services firms have different challenges than manufacturing, for example.) And adjust it based on the platform you use to deliver it. (You use a different approach when pitching in person than you would on the phone.)

Step 5: End Your Pitch with a Call to Action

What do you want the buyer to do? Do you want them to agree to another meeting? Schedule a product demo? Be specific with your ask. Stay away from vague phrases, such as, “What do you think?”

9 Winning Sales Pitch Examples

Regardless of the platform you use, your pitch should include three main components: the hook (capture the buyer’s attention), context (why you’re contacting, the problem your product or service solves), and the call to action (the next step you want your buyer to take).

Here are nine sales pitch examples to help guide you.

Sales Pitches via the Phone

Solution Cold Call

Hi [first name],

This is [name] from [company],

(Pause)

I know I’m interrupting. … Can I have 27 seconds of your time to tell you why I called?

(Pause)

I believe we at [your company] have discovered a breakthrough in how to [problem your product solves] – something I know [person’s role, e.g., sales managers, CIOs, HR professionals] like you deal with regularly.

I reached out today so I can get 15 minutes on your calendar to share that breakthrough with you. Do you happen to have your calendar available?

Challenge/Pain Point Cold Call

Hi [first name],

This is [your name] from [your company name].

(Pause)

I know I’m interrupting. … Can I have 27 seconds of your time to tell you why I called?

(Pause)

I’ve been doing some research on [prospect’s company name], and I’d love to learn more about [challenge you’ve discovered in your research].

At [your company name] we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.]

If that’s something you think could help with [common challenges/pain points], I’d love to set up a quick 15-minute meeting to discuss further.

Do you have your calendar in front of you?

Warm Sales Pitch

Hi [first name],

This is [your name] from [your company name].

(Pause)

I know I’m interrupting. … But I hope I can get 27 seconds of your time to tell you why I called.

(Pause)

I got your name and number from [name of person who referred you + the person’s title + their company], who told me you and [he/she] have been having the same problem [insert challenge].

At [your company name] we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.]

If that’s something you think could help with [common challenges/pain points], I’d love to set up a quick 15-minute meeting to discuss further.

Do you have your calendar in front of you?

Sales Pitch Examples for Email

Solution Pitch

Hi [first name],

In working with other [industry or position], one of the key issues they’re struggling with is [key issue].

This past year we helped numerous companies to [business driver], resulting in [money saved, revenue added, productivity increases].

Is that something you’re challenged with, too? If so, let’s set up a quick call. I have some ideas that might help. Are you available Wednesday at 3pm ET?

All the best,

[your name]

Company Growth Pitch

Hi [first name],

It looks like [prospect’s company] has recorded phenomenal growth over the last couple of quarters. Congratulations!

At [your company’s name], we specialize in [your company’s value proposition]. We recently helped companies like [high-end customer’s name] achieve [customer’s successes]. We have a history of [benefits your product provides].

If you’d like to hear more about how we can help high-growth companies like yours [benefit], let’s set up 15 minutes to talk. I have some ideas that might help. Are you available for a quick chat tomorrow at 10am ET?

Kind regards,

[your name]

Sales Team Goals Pitch

Hello [first name],

Did you know that the average salesperson [add a statistic about sales challenge or success]? Are your sales reps achieving that goal?

[Add your company’s value proposition]

If you want to accelerate your sales like our clients [high-end client’s name] did, let’s connect for a quick 15-minute call later this week. Does Thursday at 1pm ET work for you?

Regards,

[your name]

Sales Pitches for LinkedIn

Solution Pitch

Hi [first name],

Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know who experienced the same frustration. What worked for them is:

* Solution

* Solution

* Solution

[Add your company’s value proposition]

If you’d like to hear more about those solutions, let’s connect for a quick 15-minute call. I can share with you how [high-end client name] tackled the problem and achieved [money saved, revenue added, productivity increases]. Does Wednesday at 11am ET work for you?

Let me know. Thanks!

[your name]

Goals pitch

Hi [first name],

Full disclosure – I was looking at your LinkedIn profile and came across your post about the conference in [location] that you attended. It’s great that we’re traveling to in-person events again.

Speaking of trips, I was wondering what your goals are for [next year or this year]. I’m seeing a lot of [person’s role] like you are increasingly looking for ways to [pain point, challenge]. I’d love to share with you how [your company’s name + solution] can help do just that. Not only that, but our customers achieve [percentage] ROI in [time frame].

If you’d like to hear more, let’s set up a quick 15-minute chat. How does Tuesday at 10am ET work for you?

Let me know. Thanks!

[your name]

Shared LinkedIn Group pitch

Hi [first name],

My name is [your name], and I work for [your company]. We’re both members of the [LinkedIn Group name] LinkedIn group, and I thought your comment about [comment topic] was really interesting.

It made me think of a recent research report from [research firm] about [LinkedIn group topic, person’s role, person’s industry] challenges. I was surprised to learn that [topic] is a challenge for [percentage] of organizations.

How – if at all – do you plan to improve [challenge]? I’m curious to hear your thoughts. And I have some ideas I’d like to share. Can we set up a quick 15-minute call to discuss?

Let me know. Thanks!

[your name]

Sales Pitch Tips to Help You Close Deals

A few notes to guide you as you use these sales pitch examples to develop your own pitches:

• Don’t include technical jargon or marketing phrases. Use the language of your prospects.
• Avoid generic pitches. One-size-fits-all sales pitches won’t capture attention. Remember to personalize.
• Prepare for objections you might receive and have responses ready. Some examples: Can you send me the information? I don’t have time right now. We’re already working with ____.
• Practice your pitches. Record yourself delivering them and adjust as necessary. Share the recordings with your sales manager and peers to get their feedback.

Top salespeople make the job look easy. But they got to that level by practicing, getting feedback and coaching advice, and delivering hundreds if not thousands of pitches. Don’t give up if you stumble. You will get there and will soon be one of the top performers at your company.

Learn More:

Download the eBook 13 Great Sales Discovery Questions to learn how to use discovery questions to qualify prospects and move buyers through the pipeline faster.