In-person sales enablement conferences have regained their dominance, and we are here for it!

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report:

• 47.2% of organizers reported that their events team grew
• 52.1% of organizers reported increased attendance at their B2B in-person conferences
• 76.6% of organizers consider in-person conferences critical to their organization’s overall success

Not only that, but a whopping 82.8% of event organizers say in-person conferences provide the ideal networking environment. Attendees share that sentiment, with 77% saying in-person B2B events are best for networking and 69.7% saying those types of events provide the best opportunity to learn about new products or services. Music to my ears!

But wait, there’s more.

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Top Sales Enablement Conferences for 2025: See my picks for must-attend sales enablement events for the coming year. See the list.

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B2B in-person events are expected to continue growing in 2024, with 86.4% of organizers planning to maintain or increase the number of in-person events.

Folks who thought in-person events would disappear were wrong. (You can tell them I said so.) The event industry was shaky for a while, but the entire world has realized once again the important role of community and face-to-face engagement with others. The novelty of being back together certainly hasn’t worn off.

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. And they are well worth your time.

In 2024, 86.4% of organizers plan to maintain or increase the number of in-person events.
— Bizzabo research

Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement. You can also learn how other companies are solving the problems you may be struggling with.

Then there’s the networking. You get to meet, share ideas, and have fun with other sales enablement managers, sales managers, learning and development professionals, and revenue enablement folks.

Below is a list of the top sales enablement conferences for 2024. For many of the events, the details are limited—particularly those scheduled for later in 2024. However, the information here should help you start planning your schedule and travel budget.

So, ask your boss for the budget now, and attend a sales enablement conference next year.

See you out there!

Top Sales Enablement Conferences for 2024

Allego S3 — June 4-6, Boston

Allego customers, executives, and insiders will come together for the 8th Annual S3 Conference. Enablement, learning, and sales leaders will learn from industry experts how to get the most value from their sales enablement. They’ll also get innovative ideas from professionals on the front lines for improving results, discover best practices to solve today’s complex sales enablement challenges, get a sneak peek at Allego’s roadmap and new revenue enablement features, and much more. I can’t wait to see everyone again (in-person!). If you can’t attend in person, Allego will also have a virtual option with limited content available. It may come as no surprise that this is my top-pick and favorite sales enablement event each year.

2024 BISA Annual Convention — March 5-8, Hollywood, Florida

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2024. This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The theme for 2024 is “Innovate Today. Thrive Tomorrow.” Sessions include The Amazing Message Mapping Race – Getting Your Clients and Prospects to the Buying Zone, The Power of Your Tech Stack: Elevating the Advisor and Client Experience, and Recruiting and Retaining Advisors in Competitive Markets.

The Future of Salestech — March 7, London

We can’t forget about our friends on the other side of the pond. Dedicated to the evolving sales technology landscape, this annual UK event explores cutting-edge sales tech solutions. Topics include sales automation, AI-driven strategies, and innovative tools to streamline sales processes and enhance customer engagement. The event is perfect for sales enablement professionals looking for tools, technologies, and techniques to give their sales teams a competitive advantage.

Gartner CSO & Sales Leader Conference — May 21-22, Las Vegas

At Gartner CSO & Sales Leader Conference 2024, chief sales officers (CSOs)

and sales leaders get actionable insights, practical tools, and innovative guidance to help them acquire new customers and drive growth, improve customer experience, and accelerate performance within their business. Attendees will hear from world-class speakers and thought leaders covering today’s top sales issues and emerging trends. We were thrilled that Gartner CSO was back in-person

in 2023 — and can’t wait to be back again this year!

LTEN — June 10-13, Kissimmee, Florida

LTEN is the largest gathering of life sciences trainers and educators. Hundreds of L&D professionals representing pharmaceutical, biotechnology, medical device, and diagnostics manufacturers gather to learn the latest best practices and find solution

s to help them build a culture of continuous learning within their organizations. The event includes 70 workshops across 15 different content learning tracks, plus dozens of micro-learning labs. Learning tracks include Customer Engagement & Selling in a Matrix Environment, Instructional Design & Delivery, and Virtual Learning, Tools, Techniques & Technologies. We love meeting with our Life Sciences customers here each year!

Sales Enablement Summit Series — Multiple locations and dates throughout 2024

At these events, sales enablement leaders from the world’s largest companies and most exciting startups gather to share sales enablement success stories, experiences, and challenges. Offering a collection of presentations, panels, workshops, roundtables, and more, the summits provide an opportunity to learn from, and network with, pioneering enablement experts.

In some locations, the Product Marketing Summit Series takes place at the same time. Our team has loved participating in this roadshow of events—gathering with like-minded sales enablement peers from all over the world. We hope we’ll see you at one of the events this year!

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Save the Date for Allego S3 – June 4-6

Learn more about Allego S3, and sign up to get updates about keynote speakers, event sessions, special deals, and registration details.