5 Questions for Selecting the Best AI-enhanced Sales Enablement Platform

Imagine your sales team transforming overnight: Tasks that used to pile up are now checked off in record time. With AI, analytics turn into gold, and your sales approach is fine-tuned with precision. Welcome to the big leagues of sales enablement platforms.

Sales enablement platforms streamline sales processes by providing tools for content management, training, analytics, and communication. They equip sales teams with resources to enhance productivity, align strategies, and deliver personalized experiences, ultimately driving revenue growth through efficient workflows and informed decision-making. Now, with AI capabilities, enablement platforms are giving sales teams even more of a competitive edge.

Looking to equip your team with its first-ever sales enablement platform or aiming for an upgrade to take your organization to the next level? You’re in the right place. Here’s how to select an AI-enhanced sales enablement solution that not only meets but exceeds your business ambitions.

Key Features: What Makes a Great AI-Powered Sales Enablement Platform?

Incorporating AI into your sales strategy enhances more than your workflow of tasks; it fundamentally changes how your team engages with prospects, interprets data, and closes deals. Suddenly, you’re working with a sales force that’s not just quicker but also deeper in its insights and more attuned to what customers really want.

Choosing the right AI-powered sales enablement platform is like picking a new smartphone. You want something powerful but still easy to use. We get it. With that in mind, here’s what to keep an eye out for in your search:

• Workflow Automation: Look for a platform that takes the grunt work off users’ plates. For example, an AI-powered sales enablement platform can automatically create skill assessments, provide coaching advice, and create personalized training modules.
• Personalized Content Recommendations: The best sales pitches are tailor-made. With AI, your platform can sort through your content and match it perfectly with each customer’s profile, ensuring every message hits the mark.
• Performance Analytics: Ever wish you could see the future? Performance analytics come pretty close. By tracking how different strategies perform, AI can highlight what’s working and what’s not. Instead of drowning in data, you get clear, actionable insights that help you tweak your approach and hit your targets.
• Seamless Integration: A great platform doesn’t operate in a vacuum. It needs to play well with your existing tools, whether that’s your CRM, email system, or anything else you rely on. Integration is key to a smooth workflow, ensuring that you’re not constantly switching between apps or creating data silos.

Evaluating Sales Enablement Platforms: 5 Critical Questions to Ask

The best sales enablement platform boosts your current operations and easily adjusts to your future growth and strategy changes. To navigate this important choice, there are five key questions you should consider. These questions are designed to peel back the layers of flashy sales pitches to ensure the platform you choose is a perfect match for your team and how they work.

1. Does It Align with Your Sales Needs and Processes?

Your sales process is unique. Does the platform accommodate that? It should mold to your strategies, not the other way around. Follow-up questions:

• Can it adapt to your sales cycle stages?
• Does it support your sales methodologies?
• How will it make your team’s day-to-day easier?

2. Will It Integrate with Your Existing Tech Stack?

Your tech stack is already set up. The last thing you want is a platform that throws a wrench in the works. Follow-up questions:

• Is it compatible with your CRM, email system, and other tools?
• How does it handle data from your current systems?
• Can you integrate it without turning your tech stack upside down?
• Can you use it to do multiple things—and have one comprehensive solution instead of multiple other sales tools?

3. Is It Easy to Implement and Manage?

You’re not looking for a project that needs a PhD to set up. It should be as easy as plug and play. Follow-up questions:

• How long does setup take?
• What kind of support and training does the vendor offer?
• Can our team manage it without constant calls to IT?

4. How Will It Drive User Adoption and Engagement?

The fanciest platform in the world is useless if your teams don’t use it. Make sure it includes modern technology and is easy to use. Follow-up questions:

• Is the user interface intuitive and friendly?
• Does it have features that specifically address your team’s challenges?
• What resources are available to ensure everyone feels comfortable using it?

5. Does It Support Inter-Departmental Coordination and Collaboration?

Sales doesn’t work in isolation. The platform should facilitate seamless collaboration across departments. Follow-up questions:

• How does it support communication between sales, marketing, and customer success?
• Can you share insights and data easily within the platform?
• Is there functionality for joint planning and strategy sessions?

Practical Tips for Successful Implementation and Adoption

Getting your team on board with an AI-powered sales enablement platform doesn’t have to be a headache. The right strategy can make the switch smooth and set you up for lasting success. Here’s how to make it happen:

• Tool Audit: Begin with a comprehensive audit of tools your go-to-market teams use. Understand what you have, what’s being used, and what’s missing. This will help you leverage the platform’s full suite of capabilities.
• Integration Strategy: Work closely with your IT team to develop a seamless integration plan. Ensure the AI platform complements and enhances your existing sales tech stack without disrupting workflows.
• Training and Support: Invest in training sessions that are accessible and engaging. A well-informed team is more likely to embrace new tools. Make sure to provide ongoing support to address any questions or concerns that arise.
• Continuous Improvement: Encourage feedback from your team about their experiences with the platform. Use this insight to make ongoing adjustments and improve your processes.
• Executive Sponsorship: This is a big one! You need to gain the backing of a high-level executive who can champion the project. Their support will significantly influence the team’s willingness to adopt new tech.
• Organizational Alignment: Ensure all departments that interact with the sales process understand the benefits of the new platform and its role in achieving broader company goals. If they don’t understand it, they’ll ignore it.

Empowering Your Sales Team With Allego Enablement AI

Allego’s Modern Revenue Enablement Platform is designed to transform the way sales teams operate. At the heart of Allego lies its cutting-edge Enablement AI, a powerful engine that propels sales teams towards unmatched efficiency and effectiveness.

Harnessing the power of AI, Allego supports organizations with:

• Continuous Learning & Accelerated Rep Growth: Transform onboarding and continuous learning experiences into engaging, interactive journeys that anticipate learner needs.

• Modern and Powerful User Experiences: Deliver assistance at the speed of thought, equipping revenue teams with content and learning in their moment of need with streamlined access and AI-enhanced voice commands.
• Better Sales Outcomes: Optimize buyer engagement while driving sales efficiencies with a suite of intelligent tools that inject Enablement AI into every step of the deal.

Ready to Transform Your Enablement Strategy?

Allego’s modern all-in-one revenue enablement platform and Enablement AI revolutionize sales readiness and content management. Take a 2-minute tour now.