The ROI of Boosting Sales Rep Retention and Engagement with Better Sales Learning

Sixth in a series of posts about the ROI of sales training.

Most sales training ROI assessments stick to the basics: cost savings and revenue growth. But sales training and sales training technology investments deliver two additional types of return that are often overlooked. My previous blog covered reduced business risk. The other “hidden” source of ROI comes from better sales rep retention and employee engagement.

Higher employee engagement within sales, or any other organization, spells greater productivity and better retention. In fact, highly engaged reps are up to 87% less likely to leave the organization. And at an opportunity cost calculated by Sirius Decisions to be over $200,000 for a B2B salesperson, the financial impact is enormous. Not to mention the fact that engaged employees perform 20% better on average! And these aren’t the only benefits of a highly engaged sales organization.

To learn more about the ROI of sales training, here is a look back at our blog series:

The State of Sales Training ROI
Measuring the ROI of Sales Training Technology
Reducing Sales Training Costs with Modern Sales Learning
Sales Training ROI: Measuring Revenue Growth
The ROI of Reducing Business Risk Through Sales Training