Since OpenAI launched ChatGPT in 2022, the world of generative AI has exploded and experienced plenty of drama.

Google and Microsoft rushed into the space with their own services, investing millions of dollars into AI chatbots that weren’t quite ready for prime time—and causing their stocks to tumble. Companies, as the technology matured, started adding Generative AI chatbots to their websites and tools.

And OpenAI grew its ChatGPT service, upgrading features and creating new versions. For example, the company now offers a paid option, mobile versions for iOS and Android, and ChatGPT for enterprise customers.

Professionals in all industries use generative AI services, sometimes successfully and sometimes not, like the New York lawyers who were sanctioned for using fake ChatGPT cases in a legal brief.

And then there’s the question of whether generative AI will take over people’s jobs or if it will be another tool, like the calculator, that helps people do their jobs faster and better. The key being you must know how to use that tool.

What Is Generative AI?

Generative AI is a category of artificial intelligence algorithms that generate new outputs based on the data they have been trained on. Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of images, text, audio, and more.

How Does Generative AI Impact Sales Teams?

AI tools such as ChatGPT have many potential applications in sales, from creating marketing content to predicting customer behavior. But as we learn more about sales AI tools, more questions arise:

• What does this mean for sales teams?
• How many new AI tools are there?
• How can you use AI for sales?
• Should you be using ChatGPT or a different sales AI tool?

Read on for a roundup of the most promising generative AI tools that salespeople can use, along with examples of how they can be used to drive sales.

5 Generative AI Technology Types

Generative AI tools for salespeople use AI to generate content or insights for sales purposes. There are several types of generative sales AI tools, including:

Chatbots: Chatbots are AI-powered programs that can conduct conversations with customers, provide product information, and help with customer service. Salespeople can use chatbots to automate their sales processes and provide instant responses to customer queries.

Natural Language Generation (NLG) tools: NLG tools like ChatGPT use AI to analyze data and generate written content, such as product descriptions, blog posts, and email templates. Salespeople can use NLG tools to create personalized and engaging content for their leads and customers. In addition, ChatGPT can now respond to your voice and analyze your photos. This photo analysis creates the possibility for sales reps to analyze a prospect’s body language during a video sales meeting.

Predictive Analytics Tools: Predictive analytics tools use machine learning algorithms to analyze data and predict future outcomes. Salespeople can use predictive analytics tools to identify trends, forecast sales, and optimize their sales strategies.

Sales Prospecting Tools: Sales prospecting tools use AI to identify and prioritize leads based on specific criteria, such as job title or industry. Salespeople can use sales prospecting tools to identify high-quality leads and improve their lead generation efforts.

Sales Enablement Tools: Sales enablement tools use AI to provide salespeople with real-time insights and content recommendations to help them close deals more efficiently. Salespeople can use sales enablement tools to access relevant content and insights that are tailored to their specific sales situation.

Top 7 Generative AI Tools for Sales

Within each of the categories described above, there are several specific tools available to salespeople today.

ChatGPT: ChatGPT is a conversational AI chatbot that can be used for customer service, lead generation, and sales support. Salespeople can use ChatGPT to create sales content, generate personalized and engaging sales scripts, answer questions, and provide training and support.

Regie: Regie describes itself as “The AI Content Platform for Revenue Teams.” It’s a content creation platform that helps salespeople produce sales emails and automate sequences for lead generation, sales prospecting, and customer relationship management, which helps sales teams save time and increase productivity.

Bard: The Bard AI chatbot is an experimental conversational AI service and content creation platform from Google. Among many things, it helps businesses create high-quality content for their marketing campaigns. Released in March 2023 as a standalone generative AI service that pulled answers from the web, Bard AI now connects to Google’s full suite of tools, including YouTube, Google Drive, and Google Flights, to develop answers.

Surfer: Surfer is an SEO tool that helps businesses optimize their website’s content for search engines. It uses AI technology to analyze search engine results and suggest improvements for better ranking. Companies can use Surfer to optimize their website’s content, blog posts, and other marketing materials to attract more leads and improve conversions.

Frase.io: Frase.io is a content optimization tool used for creating and optimizing content for SEO purposes. It uses AI technology to analyze content and suggest improvements for better search engine ranking. Companies can use Frase.io to optimize their website’s content, blog posts, and other marketing materials to attract more leads and improve conversions.

Jasper: Jasper is a generative AI platform for business that helps go-to-market teams create content, including blog posts, marketing copy, and AI-generated images tailored for your brand.

DALL-E-2: DALL-E is an image generation model that can create unique images from textual descriptions. Companies can use DALL-E to create high-quality product images that are tailored to the needs and preferences of their customers.

The Future of Sales Technology

Generative AI tools have many potential applications in sales, from creating sales and marketing content to AI sales prospecting to predicting customer behavior. By using these tools, salespeople can gain valuable insights into customer needs and preferences, and develop personalized marketing campaigns that are designed to drive sales and increase customer engagement.

With further advancements in AI technology, we will likely see even more sophisticated and powerful generative sales AI tools that can help reps better understand their customers and improve their overall sales performance.

How AI Sales Tools Can Help Your Team

Download The Complete Guide to AI for B2B Sales to learn how to improve sales training, sales coaching, and sales results with AI.