Digital Sales Revolution: A Blueprint for Succeeding in B2B Sales
Yuchun Lee and Mark Magnacca, co-founders of Allego, announced their new book, Digital Sales Revolution, a first-of-its-kind comprehensive resource focused entirely on the adoption and impact of Digital Sales Rooms (DSRs) in the B2B sales process.
Lee and Magnacca partnered with Allego Chief Product Officer Andre Black and Product Leader Ruby Kennedy to provide actionable strategies for integrating DSRs into the B2B sales process, as well as enhancing buyer engagement and improving sales outcomes.
DSRs, the authors say, play a critical role in addressing the needs and preferences of today’s B2B buyers, who regularly opt away from in-person interactions. In fact, B2B buyers do 70% of their research themselves, Forrester research finds. Despite that, they still need help from a salesperson who acts like a trusted advisor to make informed decisions in complex buying scenarios. DSRs help make that possible, and Digital Sales Revolution provides a blueprint for succeeding with this new technology.
Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers. — Mary Shea, PhD, former Forrester analyst
“Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers,” said Mary Shea, PhD, Innovation Evangelist and former Forrester analyst. “This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe.”
DSRs: Self-Serve Buying Experience + Personal Digital Selling
Digital Sales Revolution reveals the power of key selling technologies, such as DSRs, that are essential to meeting today’s B2B buyers’ needs and expectations and illuminates the digital revolution that successful sales leaders, sales enablement professionals, and individual sellers need to understand and then act on.
Our vision goes beyond mere automation; it’s where an efficient self-serve buyer experience meets the personal touch of a skilled seller. — Yuchun Lee, Allego CEO and co-author
“Just as Amazon and Netflix tailor experiences based on individual preferences, the introduction of Digital Sales Room technology heralds a new era of customer engagement for B2B sales,” said Lee, co-author and Allego CEO. “Our vision goes beyond mere automation; it’s where an efficient self-serve buyer experience meets the personal touch of a skilled seller. By seamlessly integrating content sharing and back-and-forth collaboration throughout an entire customer/client engagement, DSRs empower customer-facing teams to expedite deal cycles while fostering differentiating and authentic relationships.”
Packed with insights from industry experts who have firsthand experience transforming their sales process through the successful implementation of DSRs, Digital Sales Revolution offers forward-thinking insights into the world of digital sales and the evolving B2B buying experience. The book provides a roadmap for success, explaining precisely how sales teams can use DSRs to succeed in increasingly competitive marketplaces, including:
- Why the DSR is taking the B2B world by storm
- How top-performing B2B sellers use DSRs to create better buying experiences
- The key role DSRs play now in Modern Revenue Enablement and will play in the future
“In today’s B2B landscape, 65 percent of buyers initiate purchases independently, highlighting the growing importance of Digital Sales Rooms,” said Magnacca, co-author and Allego President. “This new category of technology empowers sales teams by providing the tools they need to create the tailored, self-guided buying experience today’s customers expect, collaborate with and advise buyers, and develop stronger customer relationships. By utilizing DSRs, sales and other customer-facing teams will revolutionize the way they engage with customers and buyers and close deals.”
Get Your Copy of Digital Sales Revolution
A free digital copy of Digital Sales Revolution is available for download at www.Allego.com/DSRbook. The book will also be available as an eBook and in print on Amazon.
