Adapter's Advantage Podcast Archives

October 3, 2024

The Adapter’s Advantage: Mary Shea on AI and the Future of Revenue Enablement

Mary Shea discusses embracing the use of AI in revenue enablement to maintain competitive and modern sales strategies. Listen now.

August 27, 2024

The Adapter’s Advantage: Neil Patwardhan on Navigating Cultural Differences in B2B Sales

In this podcast episode, Neil Patwardhan shares insights on overcoming cultural challenges in B2B sales and building global business relationships.

July 23, 2024

The Adapter’s Advantage: Ben Purton on Enhancing Enablement to Provide a Personalized Onboarding Experience

Ben Purton discusses the secret to effective sales enablement strategies and personalized sales onboarding experiences

April 17, 2024

The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Generative AI has changed the game in sales. AI expert Sam Richter explores GenAI’s impact on sales in our recent podcast conversation

March 21, 2024

The Adapter’s Advantage: Alycia Anderson on The Psychology of Sales Enablement

We sat down with Alycia Anderson, Senior Director of Sales Enablement and People Development, to discuss the psychology of sales enablement

March 13, 2024

The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Hannah Ajikawo, the visionary founder of Revenue Funnel, discusses how sales enablement can help improve the buying experience

February 7, 2024

The Adapter’s Advantage: Mark Lonzo on the Future State of Enablement

In episode 60 of the Adapter’s Advantage podcast, Mark Lonzo discusses how sales enablement is critical for sellers to succeed today.

June 1, 2023

The Adapter’s Advantage: Mark Schulman on Unlocking Your Rockstar Attitude

Listen as Mark Schulman, rockstar, performance driver, and drummer for P!NK!, discusses the significance of attitude and how it drives sales

March 14, 2023

The Adapter’s Advantage: Joe Sabatino on Audience Engagement Strategies

Learn powerful audience engagement strategies from Joe Sabatino, a seasoned performer and public speaking expert.

February 14, 2023

The Adapter’s Advantage: Marilyn Pearson Hendricks on Advancing Technology Transformation

Listen as Marilyn Pearson Hendricks, co-founder of WorkTech Advisory, discusses the power of advancing technology transformation

January 17, 2023

The Adapter’s Advantage: Melissa Finnegan on Developing Virtual Sales Confidence

Melissa Finnegan, VP of Learning & Development, Lincoln Financial Distributors, discusses developing virtual sales confidence and more.

December 14, 2022

The Adapter’s Advantage: Emily Mason on Disrupting Sales Training

Emily Mason, from ResMed as shares the key skills sellers need today and how to leverage sales enablement software to disrupt sales training

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Adapter's Advantage Podcast