Research
The State of Sales Enablement Report 2025
There’s no denying it. Sales enablement drives sales success. The findings in The State of Sales Enablement Report 2025 prove it.
Download the report to learn why 77% of organizations say sales enablement is key to business performance, plus learn how to optimize your enablement strategy.
The State of Sales Enablement Report 2025 Findings
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Shifting Sales Landscape: 78% of respondents say buyers prefer self-service journeys, deals now require 12.4 touchpoints, and buying committees are getting larger.
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Sales Enablement Maturity: Learn the maturity level for each pillar of sales enablement, including planning & strategy, process & operations, and platforms & technology.
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AI in Sales: Discover how organizations are integrating AI into sales, plus the degree to which respondents expect AI will augment or replace humans.
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Sales Tech Stack: Sophisticated organizations are investing in technology to drive exceptional sales experiences. Learn what tools they use.
Sales Enablement Report 2025 Reveals Latest Trends and Challenges
The sales landscape is undergoing a profound transformation, driven by shifts in buyer expectations, rapid technological advancements, and the increasing complexity of decision-making processes. Buyers are more informed, empowered, and self-sufficient, conducting extensive research and favoring digital-first, self-service journeys.
This evolving behavior has raised the bar for sales teams, requiring them to deliver hyper-personalized, value-driven interactions that resonate with diverse stakeholders. As The State of Sales Enablement Report highlights, the ability to meet these expectations has become a critical differentiator in the modern sales environment.
Technology—particularly AI-driven sales enablement solutions—has emerged as a pivotal force in addressing the challenges sales teams face. From anticipating buyer needs and streamlining workflows to delivering just-in-time learning and creating dynamic, tailored content, these innovations are reshaping how organizations approach sales.
The results are undeniable: shorter sales cycles, improved win rates, and more meaningful interactions for both buyers and sellers. However, success is not just about adopting new tools—it’s about enabling people. Sales coaching and continuous skill development remain vital in helping sellers adapt to the demands of modern buyers while building strong, lasting relationships.
To help you understand the changing sales enablement trends, Allego and LXA produced The State of Sales Enablement Report 2025. Together, we explore the latest trends, challenges, and opportunities defining our industry. From the rise of AI as a game-changer in sales to strategies for advancing sales enablement maturity, the insights in this report offer a roadmap for organizations looking to navigate this complex and dynamic landscape.
The findings in The State of Sales Enablement Report 2025 underscore a crucial truth: the future of sales belongs to organizations that can seamlessly integrate people, process, and technology to create exceptional buyer experiences. By leveraging tools like AI to automate routine tasks, personalize content, and deliver actionable insights, sales teams can focus on what matters most—human connection, strategic decision-making, and driving meaningful results.
This report will inspire you to rethink your sales enablement strategies, embrace innovation, and empower your teams to achieve new levels of performance and agility. Now is the time to act, to harness the power of technology, and to lead your organization into the next era of sales excellence. Download The State of Sales Enablement Report 2025 today.
