Modernizing Analyst Relations:
How AR & Product Marketing Teams Win with Analyst Portals

Join us April 3rd at 2pm ET!

In today’s crowded B2B tech landscape, analysts hold immense power in shaping market perceptions and influencing buyer decisions. But as analyst firms proliferate and research cycles accelerate, AR and product marketing professionals face a growing challenge: how to stay top-of-mind, provide timely and relevant insights, and scale engagement across multiple firms—without burning out.

Analyst portals offer a game-changing solution for scaling engagement while delivering a more personalized experience. With a dedicated portal, analysts get instant access to the latest content from your company, while precise analytics track their engagement and inform your strategy.

Join Mitch Ursick, Manager, Customer Success at Spotlight Analyst Relations, and Deniz Olcay, VP of Marketing at Allego, to discover how organizations can leverage analyst portals effectively to:

  • Build stronger, more strategic analyst relationships
  • Scale analyst relations programs across many different analysts and analyst firms
  • Track analyst engagement using real-time analytics
  • Maximize return on effort

Don’t miss this opportunity to learn how analyst portals can transform your AR program.

Secure your spot today!

Speakers:

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Mitch Ursick, Manager, Customer Success at Spotlight

Over the last six years, Mitch has played an integral role on the Customer Success team at Spotlight. He leads demos, new client implementations, and ongoing support for a large roster of clients (from industry giants like Adobe, Accenture, and ServiceNow to the next generation of market leaders) using Spotlight’s industry-leading analyst relations platform, Spotlight Oz, as well as Spotlight Analyst Portals, powered by Allego.

 

 

A man with short dark hair and a beard smiles warmly at the camera, embodying the synergy you seek in learning how to align sales and marketing. He wears a white button-up shirt under a dark sweater, set against a simple light gray background.
Deniz Olcay, VP of Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

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