REPORT
The Impact of Continuous Learning on Sales Performance
Sales teams that prioritize continuous learning achieve better performance, engagement, and lower turnover, research from Allego and RAIN Group suggests.
Download the report to learn how much better those teams perform and how to make learning an ongoing journey that leads to long-term success.
Discover the Power of Continuous Learning
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Why Continuous Learning Is Key to Sales Success: This report reveals why continuous learning outperforms one-time training and how to create a growth-focused culture.
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The State of Sales Training: Key findings from the research highlight challenges businesses face and opportunities for those willing to adopt a more strategic approach.
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3 Practices That Drive Sales Training Success: Learn how these continuous learning practices set high-performing sales teams apart from those struggling to hit their targets.
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The Role of Technology in Supporting Continuous Learning: Sales teams need continuous learning integrated into their daily workflow. Modern technology makes this possible.
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How to Create a Culture of Continuous Learning: Use these key recommendations to create a culture of continuous learning and future-proof your sales teams.
Explore the Ultimate Guide for a Successful Sales Kickoff – Preview the Intro
In today’s fast-paced sales environment, continuous learning is no longer optional—it’s essential. To better understand how organizations are addressing this need, Allego partnered with the RAIN Group Center for Sales Research to conduct a comprehensive survey on the state of sales training and development. The results are clear: sales teams that embrace ongoing learning are more likely to see significantly higher performance and reduced turnover. However, many companies still struggle to implement effective training programs.
Our research reveals that 67% of organizations rate their sales training as moderately effective or worse. In contrast, the top-performing 33%—those who integrate continuous learning into the flow of work—are seeing measurable success. These high achievers are not just training their teams once and moving on; they are embedding learning into every stage of the sales process, from onboarding through everboarding. As a result, their teams ramp up faster, stay engaged longer, and deliver stronger sales results.
What sets these organizations apart? It comes down to three key factors: mentorship, effective onboarding, and proactive skill assessments. Teams that focus on regular coaching and personalized development are more likely to outperform their peers. They are 5.5x more likely to use skill assessments to identify gaps and 2.9x more likely to offer mentoring as a core part of their training strategy.
Technology is a game-changer in this transformation. Companies that leverage modern sales enablement platforms deliver personalized, just-in-time learning that supports sellers at every stage. These organizations have lower turnover, higher engagement, and improved sales performance. The research indicates that continuous learning—supported by innovative technology—drives real results.
At Allego, we believe continuous learning is the cornerstone of a high-performing sales organization. This report outlines not only the challenges but the opportunities for companies willing to make the shift. The data suggests that a modern, AI-powered approach to sales learning and development is no longer a luxury—it’s a necessity for staying competitive in today’s market.
The future of sales is clear: the teams that learn continuously will win.
