Allego Expands Customer Base as Companies Embrace Virtual Selling

With 92% of B2B buyers preferring virtual sales interactions, virtual selling is no longer considered a passing trend. As Bain & Company reports, virtual selling has become simply selling.

Forward-thinking companies recognize the need for sellers to master their virtual selling skills, and they are investing in technology to help them. This has increased demand in Allego’s sales enablement platform, as demonstrated by new customer wins, including Blatchford, Berry Global, and Endologix LLC.

Sellers say virtual selling—when executed properly—is more effective, with 79% of respondents to Bain & Company’s survey reporting it works better than field or phone interactions. They say virtual selling has three benefits: “faster, more frequent communication with customers; cost-effective interactions; and the ability to interact with more prospects.”

The key to successful virtual selling, though, depends on execution—something sellers often struggle with. And that can cause efforts to “fall short in effectiveness and efficiency,” the report found.

Companies have turned to Allego to help them to enable and train sales reps to navigate the new digital buyer experience. This includes onboarding, training, and coaching hybrid sales teams.

“Allego’s mission has always been to ensure sales teams have the skills, knowledge, and content they need to win new customers. As companies have continued to adapt to the hybrid work environment, the need for innovative approaches to equip sales teams has become more evident,” said Yuchun Lee, CEO and co-founder of Allego.

Using Allego, Endologix Sales Team Creates Content and Collaborates

Endologix is a privately held global medical device company dedicated to improving patients’ lives by providing innovative therapies for the interventional treatment of vascular disease. Endologix turned to Allego to help its North American sales team better manage content and share best practices.

“With our sales team spread out across North America, we needed a way to organize our content so sellers have the most relevant information at the time of need. We also needed a way for our sellers to collaborate and share ideas with each other as part of the learning process,” said Eric Gellinger, National Training Manager at Endologix.

Using Allego, the Endologix sales team puts content creation into sellers’ hands and easily organizes that content into searchable video libraries. Sellers are also able to add feedback for their peers within the videos. In just two months, the Endologix team created 239 videos with 7,078 total views and 496 feedback items on those videos.

“Our team has quickly embraced how easy it is to create content, share best practices, and collaborate within the Allego platform,” Gellinger said.

New Customers in Financial Services, Banking, Manufacturing, and Medical Devices

Allego’s new customers come from a range of industries, including financial services, banking, manufacturing, and medical devices.

“The continued expansion of our customer base proves that users across industries see Allego as the complete solution modern sales teams need to take on remote buyer interactions confidently and successfully,” said Lee. Notable new customers include:

• Athene: Athene is a leading retirement services company with total assets of $224.4 billion and operations in the United States, Bermuda, and Canada. A subsidiary of Apollo, the company specializes in helping its customers achieve financial security and is a solutions provider to institutions.
• EnlivenHealth: EnlivenHealth offers one of the industry’s most comprehensive suites of SaaS technology solutions that help retail pharmacies and health plans to transform and thrive in this new era of digital-driven healthcare. Currently, more than 50,000 retail pharmacies nationwide deploy its solutions.
• Epiq: Epiq provides technology-enabled services to the legal industry and corporations worldwide. Clients rely on Epiq to streamline the administration and transformation of business and legal operations, class action and mass tort, court reporting, eDiscovery, regulatory, compliance, restructuring, and bankruptcy matters.
• Hillman Group: Hillman Group is a leading North American provider of complete hardware solutions. The company designs innovative product and merchandising solutions for home improvement centers, mass merchants, national and regional hardware stores, pet supply stores, and OEM & industrial customers. Leveraging a world-class distribution and sales network, Hillman delivers a “small business” experience with “big business” efficiency.
• MCG Health: MCG Health, part of the Hearst Health network, helps healthcare organizations implement informed care strategies that proactively and efficiently move people toward health. The company’s AI and technology solutions, infused with unbiased clinical expertise, enable its clients to prioritize and simplify their work.

Allego’s customers—new and old—have embraced modern sales enablement strategies and tactics to ensure their sellers have the skills, knowledge, and content they need to optimize team success in a virtual world.

Learn More

To learn more about Allego’s complete sales enablement platform, request a demo today.